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A survey of nonprofits conducted by Google and Millward Brown Digital found out that 57% of people who watch a video for a nonprofit, go on to make a donation! The combination of moving images, beautiful text and synchronized music make videos a great way to invoke emotions and inspire people to act. Here are some numbers that speak loud:
Videos can be used across different stages of your nonprofit’s journey and to convey a range of messages. From sharing your vision, raising funds to thanking donors and sharing success stories, you can produce and promote a wide variety of videos across platforms.
Brand building can help make a memorable impression; it allows the supporters of the nonprofit to know what to expect of the organization, it can influence the way people perceive an organization, and moreover, it can help a brand stand apart and differentiate itself from its competition.
Creating awareness is an important part of developing support. Awareness can translate into action and help people to understand and respond to a need. It helps educate people and boost public awareness about a nonprofit’s cause.
Keeping all stakeholders of a nonprofit engaged is essential. For a nonprofit organization, the stakeholders are the donors, trustees, employees, beneficiaries, partner organizations, among others. It’s important to update them with the work that the nonprofit organization is doing. Video is a crucial element of this process. Whether it is graphs, numbers, photographs, video footage, it can all be compiled in the form of a video for easy sharing.
Events are one of the most effective ways to get the word around about your nonprofit. EventBrite’s Pulse survey of 500 nonprofits found that the great majority — 78% — of nonprofits most frequently host cause, community, and educational events. Not surprisingly, 32% of them also host galas and fundraisers. If it’s a cause event or a gala, it might be a great place to acquire new donors where as community and educational events could help with engaging with your existing donors.
A study published by Emotion showed that appreciating and thanking can help you win new friends and acknowledging other people’s contributions can lead to new opportunities. Donor retention studies revealed that only 2% of nonprofit organizations are able to retain their donors year after year. In such a scenario, a thank you video would be a quick and effective way to ensure that your supporters stay with you.
Milestones, achievements and progress are all interconnected. Sharing success stories provides a sense of achievement to not only those who are a part of the nonprofit organization or a particular project, but even the donors and supporters. It helps in building an emotional connection with the audience, increase visibility and increased participation. Moreover, it is a great way to document the activities of the nonprofit organization.
Please check the eligibility requirements here to see if you qualify for Typito’s Nonprofit Program.
Sign up for a free account on Typito. Give it a spin and learn why it's called Canva for videos :).
Send an email to firstname.lastname@example.org with your 501(c)(3) paperwork or equivalent. We'll apply the discount once we verify your status.
If you are selected for Typito's Nonprofit Program, you will be eligible for 50% discount on Typito's annual plans listed here
Optimize your video format for top social media platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn. Choose from 20+ formats and aspect ratios like 1:1 square letterbox, 9:16 vertical. 16:9 widescreen. One click resize enables you to create videos with breakneck speed!
Typito provides you with a wide range of motion graphic templates inspired by popular brands. Create stunning videos for events, news, food vlogging, sports, travel & 50+ categories. Easily mix and match lower thirds, intro animations, captions and design your own videos!
Build an unforgettable brand with video using your own fonts, colors and logo templates that you can drag-drop or customize with ease. Now your videos will consistently reflect your brand, whether you work for a small business or a big enterprise.
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Transform your video into square or vertical formats with just a click. Magic resize!
Use any track to define the tone of your video in the way you want.
Beautiful high-resolution photos from Unsplash. Do whatever you want with them!
Seamless integration with Facebook & YouTube. Save time by uploading your videos directly from Typito.
By far the easiest program that I have used for making videos. Typito helps me look professional, add value, humor, and has led to higher click-throughs to videos on my website.
Not everyone has access to, or the chops to use Final Cut Pro or Adobe After Effects. Typito allows you to stitch or cut clips, add overlay titles, motion graphics, social media cards, and lower thirds. It allows even rookie editors to create magic.
Typito is like the Canva version of online video editing software. Editing aspects are fairly easy to jump in and use without having to watch any tutorials. Message the customer support team, they are very hands-on.