Marketing is an evolving practice, whether you choose to do it in-house for your clothing brand, or outsource to somewhere like Destiny Marketing Solutions to help your market your solar e-commerce brand. Shopify store owners, especially need to be aware of the changes to ensure they are catering to their shoppers where and how they are most familiar with. Video, in that sense, has become the best format to use to promote your products. Video marketers get 66% more qualified leads per year.
So, when you start planning your ads strategy next, you might want to consider setting up video ads instead of running age-old image ads.
To help you create video ads, we’ve rounded up 10 video ad examples that will inspire you to take note and create stunning video ads that convert shoppers better.
Everlane is an American clothing brand that focuses on selling sustainable and ethical products. They started their store online and their strong brand personality and attractive designs drives more people to want to shop from them. You can clearly see their energy in their video ad below:
Why it works: The video shows how that one product can do multiple things and makes the wearer unstoppable. They use one or two-word phrases to highlight how the product can be used. In the second last frame, the closing frame is a black background with 2 lines about what makes this product so great.
The best part is, Everlane does all this in 30 seconds.
Skechers is known for their affordable footwear, with vibrant colors and sleek styles. Skechers is popular primarily because they are built for comfort. This comfort is reflected in their video ads too, where they use colors and motion graphics to show off their fun and loud attitude with life.
Why it works: In the video, Skechers shows different styles and colors of their collection and uses text animation to highlight its features. They also show the materials they’ve used for their collection to prove their quality.
Vital Proteins sells nutritional, proteins, and vitamin products for digestion, fitness, joint health, energy, and personal care. The brand revolves around the most important parts of your life- being healthy. Their brand messaging reflects this energy to stay fit and feel good.
Why it works: With their products in frame, Vital Proteins shows how the product is used while using text to show why it’s worth the buy. They overlay the moving hands over the text, a great way to catch the viewer’s attention.
Boll and Branch sells luxury bedding and their products are popular especially because they were used by former US presidents. The brand holds itself to manufacture organic cotton bedding and they are the first of their kind to sell these products in an ethical and sustainable manner.
Why it works: Boll and Branch shows different shots of their product, including close-up shots and a shot of the bed being made. On top of the video, they have shown 3 testimonials from happy customers to prove their credibility.
Colorbar is India’s leading beauty brand, with 60+ exclusive stores across the country. Unlike its competitors, the brand puts a lot of effort into creating videos that help their customers use their products in different styles.
Why it works: Unlike the other videos, Colorbar’s video is a typical promotional video. They use motion graphic animation to show different elements and even included text animation to show off their large 30% discount.
Boll and Branch‘s stellar marketing strategy makes them more attractive to their loyal customers. They use a mix of different formats and media to convey their stories.
Why it works: Cyber Monday is a popular sale, the weekend after Black Friday. Boll and Branch created a 12-second video to highlight their offer using fun and cute visuals. Such a video can even be made by collecting stock video from places like Pexel.
Bobbi Brown Cosmetics was founded by a professional makeup artist by the same name. The brand is well-loved in the USA, with an extensive range of products suitable for every skin tone.
Why it works: Their video ads put the fun in cosmetics. This video, in particular, shows off their new art sticks and they use big text animation to establish the product, stop motion to show different shades of their product, and a collage of images of people wearing their products.
FjÃ¤llrÃ¤ven is a Swedish company that specializes in outdoor gear, like clothing and backpacks. It’s one of the oldest companies, and the rise of eCommerce brought the brand online. To help grow the business across Europe and other areas, the use of an international payment processor can make this easier for them in the handling and collection of money for their customers. They sell across the globe and their customers are loyalists because of their smart designs. To add to their eCommerce business they may think about moving it onto a mobile app to help them reach more customers and have a stronger output. If they do decide to do this they can check out these statistics to see how effective it can be.
Why it works: FjÃ¤llrÃ¤ven keeps it simple. They show how the product is worn by the user and as the user shows off the different features of the product, they’ve added text over it to drive the point home.
Birchbox is an online monthly subscription service that sends a sample of 4 to 5 makeup or beauty products to their subscribers.
Why it works: Birchbox created a video ad to nudge shoppers to gift their loved ones their subscription box. filmed different shots of people opening their Birchbox and added text to create a fluid narrative. They added a voiceover and used soothing royalty-free stock music to enhance the experience of viewing the video.
Forever 21 is a fast-fashion brand, known for its trendy styles and low pricing. They sell accessories, beauty products, home goods and clothing for women, men and children.
Why it works: In this video, you can see that the brand has used very basic video footage of their model wearing their products. What makes it great is their added touch, with circular shapes moving around the video and text added within the circle to show what the product is and its low price.
Now, you may be worried that creating video ads costs too much and takes a lot more effort than you can handle as a busy merchant. However, creating a video doesn’t have to involve sweat, blood, and tears.
In fact, with drag-and-drop video creation tools like Typito, you just need to ensure that you nail your video footage.
Typito lets you upload your video and audio footage on the app and add text animation, music, audio, and effects to the video. Their drag-and-drag feature simplifies video creation. You don’t need to hire an expensive videographer to create your video ads anymore. Typito is your one-stop solution to create video ads, helping you increase Shopify sales effortlessly!
Video is the most consumed format online and it’s crucial that you take advantage of this and create ads that please your shoppers and make them want to shop from you.