How to Make Instagram Story Videos Easily


With more than 500 million Instagram users creating content via the stories feature actively every single day, there is no doubt that the ‘IG Story’ feature has been a big hit ever since its launch. This also gives us yet another reason to learn how to make Instagram story videos to keep viewers entertained and engaged with little nuggets of moments in your everyday life.

Here’s a complete overview of what we’ll cover in the next few sections in this Guide on Instagram Story Videos.

What is an Instagram Story video?

An Instagram Story Video is an interactive way to post content on Instagram that lets you share video snippets with your followers.

Instagram Stories are usually vertical videos or photos (up to 15 seconds long) that disappear after 24 hours since posting. Rather than displaying as the feed, Instagram videos show up at the top of your Instagram page just when you log in and can be viewed easily by tapping on any of the stories displays.

The creative possibilities for videos are quite expansive – whether you’re posting video posts, video stories, Instagram Reels, or longer video forms like Instagram Live and IGTV.

Considering the user base for Instagram Stories and its high engagement levels, Instagram has emerged as an effective social media marketing strategy to reach out to new audiences for a lot of businesses.

How do Instagram Stories Work?

Instagram Stories are pretty straightforward. You can click the Your Story button that’s usually at the top left corner of the screen and directly post your videos and photos as stories. Or you can make your posts pop with a ton of add-ons like – timestamps, doodles, polls, GIF overlays, music, stickers, and even apply effects and filters.

If your Instagram account is public, your Story will be visible and discoverable to everyone, but if it’s private, the Story will be visible only to those that follow you.

Interestingly, viewers also can respond to your stories through DM (Direct Message) to directly engage with the Instagram Stories you put out.

How Long are Instagram Stories?

An ‘Instagram Story’ lasts only 24 hours after it is published. After 24 hours, it automatically disappears.

But what if you want your keep these Stories for longer? There’s a way for that too. You can save your favorite Instagram stories as Highlights on your profile. These will appear to anyone viewing your profile.

A video inside your Instagram Story can be up to 15 seconds long, and anything longer can be cut as a next story and plays in a sequence one after the other.

There are many third-party apps to help you segment longer videos as 15-second increments so that they can be added to your Instagram Story without any hassles.

Why Should You Use Instagram Story Videos?

Whether you’re sharing an Instagram Story from your profile or business account, the main purpose of Instagram Stories is to drive both engagement and value.

Instagram Story video feature has seen consistent growth from the time of its launch. The journey from 50 million or below users to 500 million active daily users, Instagram Stories has a massive audience that businesses can’t ignore!

How to make Instagram story videos easily online

Source: Mediakix

Interestingly enough, with millions of Instagram users preferring to share disappearing content via Stories, the amount of average in-app time spent each day has also inclined to 30 minutes.

It’s important to leverage Instagram Stories whether you want to channel traffic to newsletters or videos outside Instagram, share sponsored posts, or increase brand awareness,

It’s a great way to keep your content fun and infuse your personality and brand voice without taking up much of a user’s attention span. That’s one of the key reasons Instagram Stories are short and last only for a short time on the platform.

What’s more? Well, multiple brands across the globe have seen immense success after publishing short stories and videos to this social platform. Instagram Stories have worked like a charm in fueling growth to some popular brands like Chameleon Cold Brew, Doritos, and Bombas.

If you are a business, here are a few key reasons to start using Instagram Story videos as a part of your marketing strategy:

Instagram Story Video Size Requirements

Although it might feel like the sky’s the limit for creating Instagram Story Videos, there are a few rules you need to follow, and these include:

Note: When it comes to ‘Stories,’ Instagram is stringent about the size requirements and dimensions. If you upload any video or photo that does not meet the necessary dimensions, Instagram either crops it or zooms into the video/photo. This, in turn, not only causes quality loss but also gets the important visuals cropped off.

Creating Instagram Story Videos

There are two ways you can create an Instagram Story Video, which includes:

Let’s learn both of these in detail.

1. How to make an Instagram story video using Instagram

Log in to your Instagram account. Click on the “+” sign from the upper left corner and switch to ‘Stories’ mode.

You will see different video options to help you create Instagram Stories and these include:

Note: While adding a video using the native Instagram app is easy and quick, it may not be ideal for businesses, as the options are limited. Also, you don’t have any control over the video’s quality, and that’s why using a good online video editor comes in handy.

And that’s exactly what our next section intends to show you. Keep reading.

2. How to make an Instagram story video using Typito

Whether you’re trying to create a video featuring a collection of images with eye-grabbing captions or titles or making a video ad for Instagram Story, Typito is the one-stop solution.

An easy-to-use online video editor, Typito lets you create stunning videos for your Instagram Stories without any video editing skills. From adding catchy text effects, animated captions to customizing the entire look and feel, Typito helps you create professional Instagram story videos that get more clicks and increase brand awareness amongst your followers.

Step 1: Create your project

Step 2: Add your media files

Screenshot 2021-12-20 at 8.27.09 AM


Make an Instagram story online


lightbulb Pro Tip
Have a square or widescreen video that you want to post as an Instagram story?

Change the video format to meet the Instagram Story dimensions. Try out any of the Instagram letterbox formats. Click Project Settings from the left menu > Format>  Edit. Now choose an Instagram letterbox format that adds padding to either the top or bottom of the image. You can use this space to add text, CTAs, or even subtitles if needed.

Step 3: Edit your video

Step 4: Add captions, animated text, effects, format colors, and more

Screenshot 2021-12-20 at 9.15.25 AM

Step 5: Export your formatted video


How to Check Instagram Story Views

Fortunately, you can see every person who viewed your Stories after you posted them. Here’s how:

Wrapping it up

When compared to Instagram posts, Stories provide more features and promote engagement with the help of questions, quizzes, and polls. Stories also let you post multiple photos and videos without cluttering your feed. You can use fashion images or other professional images to engage more followers in your stories, and at the same time, you will have more eye-catching Instagram visuals. It’s a great way to engage with your target audience and grow your business.


Want to experience smooth and simple video editing? Head over to Typito and create engaging videos for your next Instagram story.

Make an Instagram Story Video

You might also find these articles useful:

How to Highlight Text on Videos like a PRO
7 Event Marketing Videos all Marketers should See
How to Add Captions to Videos Online Easily, Quickly, and Automatically
How LCFA Boosted Public Health Awareness Video Campaigns with Captions on Typito
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