9 min read

Budget Friendly Video Marketing For Your Small Business

Discover affordable strategies to elevate your small business with video marketing. Practical tips and budget friendly solutions to elevate your small business.
A hand holding a mobile phone recording video
Photo by Nguyễn Lê Hoài Châu / Unsplash


Think about it – with the fast-paced nature of the online world, capturing your audience's attention is no small feat. Videos have become a powerhouse for engagement and connection. They offer a visually captivating way for small businesses to convey their brand message and showcase products or services. Whether it's a demo, a customer testimonial, or a sneak peek behind the scenes, videos create a personal touch that fosters trust and credibility.

One of the key perks of diving into video marketing for small businesses is its unparalleled ability to boost engagement and shareability. The numbers don't lie – videos are shared a whopping 1,200% more than text and links combined. Imagine the reach you can achieve by incorporating videos into your marketing strategy.

In this article, we'll explore the power of small business video marketing, providing actionable tips to kickstart your journey. By the end, you'll see how video marketing isn't just worth your time and investment; it could be the secret sauce to taking your business to new heights.


  1. Benefits of video marketing for small business
  2. Video marketing statistics and trends
  3. Creating video marketing strategy
  4. Type of videos to create for your small business
  5. Tips for creating high-quality videos on a budget
  6. Tips for effective social media promotion
  7. Measuring the success of your video marketing campaigns
  8. Conclusion

Benefits of video marketing for small businesses

Over the past few years, video marketing has experienced tremendous growth and has become an integral part of any successful marketing strategy. With the rise of social media platforms like YouTube, Instagram, and TikTok, video content has become more accessible and widely consumed than ever before.

“According to Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times higher than it was in 2017.”

This staggering statistic highlights the increasing popularity and effectiveness of video marketing in reaching and engaging audiences.

Video marketing offers numerous benefits for small businesses looking to make a big impact on their target audience. Here are some of the key advantages:

  1. Increased Engagement: Videos have the power to grab viewers' attention and keep them engaged. By adding videos into your marketing strategy, you can effectively communicate your brand message and captivate your audience, leading to higher engagement rates.
  2. Improved Brand Awareness: Videos have a higher likelihood of being shared on social media compared to other forms of content. When your videos are shared by your audience, it helps increase brand visibility and reach, leading to improved brand awareness.
  3. Enhanced Conversion Rates: Studies have shown that incorporating video on landing pages can increase conversion rates by up to 80%. By showcasing your products or services in action, you can effectively demonstrate their value and persuade viewers to take the desired action.
  4. Better SEO Rankings: Video content is highly valued by search engines, and websites with videos are more likely to rank higher in search results. By optimizing your videos for SEO, you can improve your website's visibility and attract more organic traffic.
Smart phone screen showing statistics

To fully grasp the power and potential of video marketing, let's take a look at some compelling statistics and trends:

  1. According to statistics, videos are shared 1,200% more than both links and text combined. This is because videos are more visually appealing and can capture attention more quickly.
  2. Mobile video consumption continues to rise, with more than 75% of all video plays occurring on mobile devices. This highlights the importance of creating mobile-friendly videos that can be easily viewed and shared on smartphones and tablets.
  3. Live video streaming has gained immense popularity in recent years, with platforms like Facebook Live and Instagram Live allowing businesses to connect with their audience in real-time. Live videos generate higher engagement rates and create a sense of urgency, making them an effective tool for small businesses.

Creating a video marketing strategy

To get the most out of video marketing, it's important to have a well-defined strategy in place. Here are some steps to help you create an effective video marketing strategy for your small business:

Define Your Goals

Determine what you want to achieve with your video marketing efforts. Whether it's increasing brand awareness, driving sales, or educating your audience, clearly define your goals to guide your video creation and distribution.
Goal becomes relevant for the call-to-action (CTA) in the video. If your goal is to build a solid email list - your CTA in the video should be - sign up for the newsletter and get access to discounts etc. If your goal is to get visibility on your latest product launch - your cta button should take people to the website or the launch page.

Know Your Target Audience

Understand who your target audience is and what kind of videos they are most likely to engage with. Conduct market research, analyze your existing customer base, and create buyer personas to tailor your videos to their interests and preferences.

Plan Your Content

Brainstorm ideas for videos that align with your goals and resonate with your target audience. Consider the different types of videos you can create, such as product demos, tutorials, testimonials, or behind-the-scenes footage. Create a content calendar to ensure a consistent flow of videos.

Invest in Equipment

While you don't need expensive equipment to create high-quality videos, investing in a good camera, microphone, and lighting can significantly enhance the production value of your videos. You can also collaborate with local content creators to get this done, which can save time and money.

Script and Storyboard

Before shooting your videos, create a script and storyboard to plan out the content, shots, and transitions. This will help ensure a smooth filming process and a clear message in your videos.

Shoot and Edit

When shooting your videos, pay attention to lighting, sound quality, and framing to create visually appealing and professional-looking footage. Once you have all the raw footage, edit it using video editing software to add effects, transitions, and captions.

Optimize for SEO

To increase the visibility of your videos, optimize them for search engines. Use relevant keywords in your video titles, descriptions, and tags. Also, consider adding transcripts or closed captions to make your videos accessible to a wider audience.

Promote on Social Media

Share your videos on social media platforms to maximize their reach and engagement. Use engaging captions, hashtags, and eye-catching thumbnails to capture the attention of your audience. Encourage your followers to like, comment, and share your videos.

Having covered the basics of building a strategy, you can use the above pointers to create a goal driven video strategy to align with your videos.

The type of videos you create will really depend on your goal. Let's look at types of videos you can create and some goals that each of these can help you achieve.

Types of videos to create for your small business

When it comes to video marketing, there are various types of videos you can create to engage your audience and promote your small business. Here are a few ideas:

Product Demonstrations

Showcase your products in action and highlight their features and benefits. This type of video allows potential customers to visualize how your products can solve their problems or meet their needs.

Customer Testimonials

Feature satisfied customers sharing their positive experiences with your products or services. Testimonials add credibility and trust to your brand and can influence potential customers to make a purchase.


Take your audience behind the scenes of your business to give them a glimpse of your company culture, processes, and the people behind your brand. This type of video humanizes your business and helps build a connection with your audience.

How-to Guides and Tutorials

Educate your audience by creating instructional videos that demonstrate how to use your products or provide helpful insights related to your industry. This type of video establishes your expertise and positions your business as a valuable resource. Make sure you talk about your product in the video to highlight its features, benefits, and how it can address the needs of your audience.

Brand Story

Share the story behind your small business, including its inception, challenges, and successes. This type of video helps create an emotional connection with your audience and allows them to get to know the people and values behind your brand.

Tips for creating high-quality videos on a budget

Creating high-quality videos doesn't have to break the bank. Here are some tips to help you create professional-looking videos on a budget:

  1. Use Natural Lighting: Whenever possible, utilize natural lighting to illuminate your videos. Shoot near windows or outside during the golden hour for the best results. If necessary, invest in affordable lighting kits or DIY solutions using lamps or reflectors.
  2. Invest in a Good Microphone: While the camera's built-in microphone may suffice, investing in a separate microphone can greatly improve the audio quality of your videos. Consider getting a lavalier or shotgun microphone for clear and professional-sounding audio.
  3. Use Free Editing Software:There are a lot of great tools in the market to help you stitch videos together. Typito is one such tool that you might like especially if you're looking to add text to videos or create text-based videos.
  4. DIY Backdrops and Sets: Create visually appealing backgrounds and sets using inexpensive materials like fabric, wallpaper, or foam boards. Experiment with different colors and textures to match your brand's aesthetics.
  5. Leverage User-Generated Content: Encourage your customers to create videos using your products and share them with you. This can include unboxing video, review video, comparison etc.
    By leveraging user-generated content, you can show potential customers that your products are loved and trusted by real people. This can help you build credibility and trust, and ultimately drive sales. Also, you can repurpose them for your marketing efforts.

Tips for effective social media promotion

Once you've created your videos, it's crucial to promote them effectively on social media to maximize their reach and engagement. Here are some tips for promoting your videos on social media platforms:

  1. Choose the Right Platforms: Identify the social media platforms where your target audience is most active. Focus your efforts on platforms like YouTube, Facebook, Instagram, LinkedIn, or TikTok to ensure maximum visibility.
  2. Craft Engaging Captions: Write compelling captions that capture the attention of your audience and encourage them to watch your videos. Use relevant hashtags to increase the discoverability of your videos.
  3. Use Video Thumbnails: Create visually appealing and eye-catching thumbnails for your videos. Thumbnails act as a preview and can entice viewers to click and watch your videos.
  4. Engage with Your Audience: Respond to comments, messages, and mentions related to your videos. Engaging with your audience helps build relationships, increases brand loyalty, and encourages further sharing of your videos.
  5. Collaborate with Influencers: Partner with relevant influencers in your industry to promote your videos. Influencer collaborations can expose your videos to a wider audience and increase brand credibility.

Measuring the success of your video marketing campaigns

To determine the effectiveness of your video marketing campaigns, it's essential to track and measure key metrics. Here are some metrics to consider:

  1. View Count: Monitor the number of views your videos receive to gauge the overall reach and popularity of your content. Over time you'll be able to see what kind of videos bring in more views and then you can focus on creating more of those types of videos.
  2. Engagement Metrics: Track metrics like likes, comments, shares, and click-through rates to evaluate the level of engagement your videos generate.
  3. Conversion Rates: Measure how many viewers take the desired action after watching your videos. This could include signing up for a newsletter, making a purchase, or filling out a form.
  4. Social Media Metrics: Analyze the performance of your videos on social media platforms. Look at metrics like reach, impressions, and engagement to assess the impact of your social media promotion.
  5. Website Analytics: Monitor the traffic, bounce rate, and time spent on your website's video pages. This data can provide insights into how effectively your videos are driving traffic and engaging visitors..

Conclusion: Lights Down, Curtain Up with Typito

In the realm of budget friendly video marketing for your small business, creativity is your currency, and Typito is your trusted ally. As you begin this visual journey, keep in mind that genuine authenticity carries more weight than a meticulously crafted exterior.

In conclusion, small businesses are increasingly recognizing the power of video marketing, and Typito emerges as a game-changer for those seeking a hassle-free, professional-grade video creation experience.

  1. User-Friendly Interface: Easily create videos with a seamless drag-and-drop editor.
  2. Brand Customization: Establish your brand identity through customizable colors, fonts, and logo templates.
  3. Time-Saving Features: Boost efficiency with instant captions and motion graphic templates for swift video production.
  4. Real-time Preview: Ensure your video meets expectations by previewing the final product in real-time.
  5. Diverse Video Formats: Optimize content for various platforms with over 20 formats and aspect ratios.
  6. Extensive Media Library: Access a vast collection of resources, including 600,000+ high-resolution photos and 500+ text animation templates.

Transform your vision into captivating videos with ease and style.