Digital Marketing Tools for Nonprofits
Online fundraising is one of the best ways to raise funds easily. But to reach a wider audience, nonprofits need to collect and send more than thousands of emails, create and publish compelling fundraising videos, and curate attractive images and posters on various social media platforms. It takes a concerted marketing effort, like that firms such as Avidon Marketing Group could help provide. But when you have a huge list of other things to do in your organization, you may lag behind in social media and need simple and easy to use online tools to save time and resources. If professional help is required, there are always companies like First Page Digital that you can reach out to and ask for some guidance or assistance on any campaigns that are being planned but there are other tools nonprofits can use to reach the desired audience. To help you out, we have shortlisted some online tools that you can use to boost your digital marketing efforts.
Email Marketing - MailChimp
Email marketing is one of the direct methods of personalized communication your nonprofit can have over the internet. Make it a habit to collect emails. But when you have more than thousands of emails, it is fairly difficult to do it manually. More than, you may also don't get to know how your emails performed. To get things right, you can use an email marketing software like MailChimp.
With MailChimp, you can send thousands of emails, perform A/B test in them and measure its performance. You can also segment your email list by donors, supporters, and volunteers and let you sent custom emails to them for effective engagement and Click-through rates.
The basic plan of MailChimp is free until you hit your 2,000 email subscribers. After that, you can try MailChimp for nonprofits that provide 15% discount on all their plans.
Image and Design - Canva
Images make your social media posts attractive and compelling. Visual marketing gives more engagement than text, so it is better to add images to your marketing efforts in social media like Facebook, Twitter, Instagram and Pinterest than just going with plain text. To make professional looking images with attractive texts and fundraising posters, you can use Canva.
Canva is a very friendly design tool that let you make create amazing and professional quality graphic designs. You can use Canva to make posters, text images, and infographics for your blog and social media in a professional way. It also has a vast collection of photographs, graphics, and fonts for you to play around with.
Canva offers its premium plans for free to registered nonprofits.
Video Marketing - Typito
Typito, also known as "Canva for Videos" is a simple video editor that lets you make and edit videos instantly in a professional way. With Typito, you can make fundraising videos, campaigns, and short videos for social media in no time.
You can add highlighted, text, and subtitles to make your videos stand out. You can also explore the wide range of text templates, text animations and more with Typito.
Typito is now running Typito for Nonprofits Program with an amazing 50 percent off on all plans.
Social Media Management - Buffer
The problem with social media is that you need to post content consistently to get better results. But when you are busy with other things in your organization you may not get the time to publish contents in a timely manner. In this situation, you can use social media management tools to schedule your posts at a time when your followers are online. This will give more visibility and improve your engagement rates.
You can use the basic buffer plan for free. You can also try Buffer for nonprofits to get a 50 percent discount on all plans.
So now you know how online tools can contribute to your digital marketing efforts and save time and resources. You can also track their impact and RoI with analytical tools and expense management apps to make your fundraising a blast with easy to use expense management tools and let us know how it turns out in the comment section below.