|Engagement||Video created for Instant Articles drives some of the highest levels of engagement seen in the Ad industry.||To drive more audience engagement, the car brand MINI Korea published a series of videos for Instant Articles, achieving a 12% higher view completion rate than its previous campaign. Learn more|
|Reach||Video ads made for Instant Articles give any brand astronomical reach to a much wider and targeted online audience.||The Dutch brewing company Heineken optimized TV video commercials for Instant Articles to drive a 7% lift in incremental reach. It resulted in an improved return on investment for its Cruzcampo and Amstel brands in Spain. Learn more|
|Brand Awareness||Brand awareness is a given for any company to acquire the mindshare of their target audience and Facebook video ads for Instant Articles provides one of the most proven channels to achieve it.||RHB, the popular Malaysian bank leveraged video ads tailormade for Instant Articles to generate brand awareness and communicate its brand refresh. The campaign resulted in a 7-point lift in ad recall and reaching 5.3 million people across the country. Learn more|
|App Installs||For any company that wants to compete for screentime on the 2.5B+ smartphones on the planet, video ads for Instant Articles give one of the most promising medium to accelerate growth.||BigPay, the money app company ran a campaign with video ads on Facebook and Instagram to boost app installs, registrations and account top-ups, resulting in a 75% increase in incremental app installs. Learn more|
|Catalogue Sales||If you are an e-commerce business and wants to drive catalogue sales, video ads for Instant Articles provide one of best results in the paid campaigns world with insights on what worked well.||The luxury Italian fashion house, Bottega Veneta, ran video ad campaigns for multiple channels including Instant Articles to attract more shoppers, resulting in a 2.1X lift in incremental return on ad spend. Learn more|
|Traffic||Attract the right audience to your website but at a scale unimaginable by most ad networks by using video ads for Instant Articles.||StyleShare, a Korean online fashion platform ran a comprehensive Facebook marketing campaign with a series of ads to attract people to use its shopping services and make purchases, achieving a 15X return on ad spend. Learn more|
|Video Views||Video views are critical for gaining mindshare among your target audience and use video ads for Instant Articles to achieve precisely that.||To show the public its new gaming monitor, Samsung leveraged video ads for Instant Articles and generated more brand awareness by reaching people who watch its ad campaign videos all the way through. Learn more|
|Conversions||Boost your conversions by leveraging video ads for Instant Articles. Tap on the power of the World's biggest social ad network to drive more sales in your company.||The Taiwanese clothing brand WIWI worked on a series of mobile-optimised video ads to highlight its breathable fabric clothing collaboration with Disney, resulting in a 3X conversion optimization in web product page views. Learn more|
Instant Articles is a mobile-optimised format that enables publishers to distribute fast-loading interactive articles to Facebook's app. Approved publishers may choose to place ads within their Instant Articles. Selecting Instant Articles as a placement will allow your ad to appear when people from your audience view these articles.
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