Create Video Ads for Facebook Instant Article

Use drag and drop and professionally designed graphic overlays to make captivating ad videos for Facebook Instant Article

Why Instant Articles Video?

Objective Description Case Study
Engagement Video created for Instant Articles drives some of the highest levels of engagement seen in the Ad industry. To drive more audience engagement, the car brand MINI Korea published a series of videos for Instant Articles, achieving a 12% higher view completion rate than its previous campaign. Learn more
Reach Video ads made for Instant Articles give any brand astronomical reach to a much wider and targeted online audience. The Dutch brewing company Heineken optimized TV video commercials for Instant Articles to drive a 7% lift in incremental reach. It resulted in an improved return on investment for its Cruzcampo and Amstel brands in Spain. Learn more
Brand Awareness Brand awareness is a given for any company to acquire the mindshare of their target audience and Facebook video ads for Instant Articles provides one of the most proven channels to achieve it. RHB, the popular Malaysian bank leveraged video ads tailormade for Instant Articles to generate brand awareness and communicate its brand refresh. The campaign resulted in a 7-point lift in ad recall and reaching 5.3 million people across the country. Learn more
App Installs For any company that wants to compete for screentime on the 2.5B+ smartphones on the planet, video ads for Instant Articles give one of the most promising medium to accelerate growth. BigPay, the money app company ran a campaign with video ads on Facebook and Instagram to boost app installs, registrations and account top-ups, resulting in a 75% increase in incremental app installs. Learn more
Catalogue Sales If you are an e-commerce business and wants to drive catalogue sales, video ads for Instant Articles provide one of best results in the paid campaigns world with insights on what worked well. The luxury Italian fashion house, Bottega Veneta, ran video ad campaigns for multiple channels including Instant Articles to attract more shoppers, resulting in a 2.1X lift in incremental return on ad spend. Learn more
Traffic Attract the right audience to your website but at a scale unimaginable by most ad networks by using video ads for Instant Articles. StyleShare, a Korean online fashion platform ran a comprehensive Facebook marketing campaign with a series of ads to attract people to use its shopping services and make purchases, achieving a 15X return on ad spend. Learn more
Video Views Video views are critical for gaining mindshare among your target audience and use video ads for Instant Articles to achieve precisely that. To show the public its new gaming monitor, Samsung leveraged video ads for Instant Articles and generated more brand awareness by reaching people who watch its ad campaign videos all the way through. Learn more
Conversions Boost your conversions by leveraging video ads for Instant Articles. Tap on the power of the World's biggest social ad network to drive more sales in your company. The Taiwanese clothing brand WIWI worked on a series of mobile-optimised video ads to highlight its breathable fabric clothing collaboration with Disney, resulting in a 3X conversion optimization in web product page views. Learn more

Learn more about Facebook Instant Article Video Ads

Instant Articles is a mobile-optimised format that enables publishers to distribute fast-loading interactive articles to Facebook's app. Approved publishers may choose to place ads within their Instant Articles. Selecting Instant Articles as a placement will allow your ad to appear when people from your audience view these articles.

Upload the highest-resolution source video available without letter or pillar boxing (no black bars). Most file types are supported. However, we recommend H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128+ kbps. The technical specifications are:

  • Video ratio: 9:16 to 16:9
  • Recommended resolution: Upload the highest-resolution video available that meets file size and ratio limits.
  • Video file size: 4 GB max.
  • Video length minimum: 1 second
  • Video length maximum: 240 minutes
  • Video captions: Not available
  • Video sound: Optional
  • Vertical videos may be masked to a ratio of 4:5
  • Video thumbnail images that consist of more than 20% text may experience reduced delivery.

Why you will love Typito

Publish videos built for top social media platforms. Instantly.

Optimize your video format for top social media platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn. Choose from 20+ formats and aspect ratios like 1:1 square letterbox, 9:16 vertical. 16:9 widescreen. One click resize enables you to create videos with breakneck speed!

Choose from 200+ motion graphic templates. Professional & customizable.

Typito provides you with a wide range of motion graphic templates inspired by popular brands like AJ+. Create stunning videos for events, news, food vlogging, sports, travel & 50+ categories. Easily mix and match lower thirds, intro animations, captions and design your own videos!

200+ professionally designed templates for you >

Design videos that are on-brand. Every time.

Build an unforgettable brand with video using your own Arabic language fonts, colors and logo templates that you can drag-drop or customize with ease. Now your videos will consistently reflect your brand, whether you work for a small business or a big enterprise.

Features

Full HD videos

Publish Full HD videos (1080p) with Typito. Never compromise on quality.

Preview on the go

Get a real-time preview of how the final video looks like. No surprises after export!

Square and Vertical videos

Transform your video into square or vertical formats with just a click. Magic resize!

Upload your own audio or music track

Use any track to define the tone of your video in the way you want.

Free access to 600,000+ high-quality images

Beautiful high-resolution photos from Unsplash. Do whatever you want with them!

Upload videos to Facebook & YouTube directly

Seamless integration with Facebook & YouTube. Save time by uploading your videos directly from Typito.

Testimonials

Testimonial

By far the easiest program that I have used for making videos. Typito helps me look professional, add value, humor, and has led to higher click-throughs to videos on my website.

Testimonial

Not everyone has access to, or the chops to use Final Cut Pro or Adobe After Effects. Typito allows you to stitch or cut clips, add overlay titles, motion graphics, social media cards, and lower thirds. It allows even rookie editors to create magic.

Testimonial

Typito is like the Canva version of online video editing software. Editing aspects are fairly easy to jump in and use without having to watch any tutorials. Message the customer support team, they are very hands-on.

Typito recognized in Video Editing based on user reviews Typito rated 5 star by users in Video Editing
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