Create Stunning Videos to Promote Your Event

Flashback videos are teasers in their own respect but focus on just one thing - giving the viewer a glimpse of how last avatar of the event was an astounding success with snippets of the best moments. This video, once it’s successful in building a subtle feeling of how one would’ve missed out on this event the last time, ends with an invitation to the next and upgraded version of the event that’s going to happen soon.

• Flashback videos are created and distributed “Pre Event”.
• These videos highlight the success of the last event and how it added value for its audience. This could include certain testimonials as well.
• These videos do best when they are 45 - 75 seconds.
• These videos can be distributed on all social media channels - YouTube, Facebook and Twitter.
• A Flashback video has to end with a call to action that invites the viewer to sign-up for the event.

One of the biggest crowd pullers for most events is the panel of speakers or the esteemed guests. So instead of just listing them on the website with mugshots, there’s a lot more value in creating a quick video that features them or even asks them to say a few words about how excited they are about coming for the event.

• Speaker videos are created and distributed “Pre Event”.
• The purpose of the video is to leverage the authority of the speakers or guests coming for the event and it could done in many ways.
• Listicle video that lists the top 5 speakers coming for the event or another option could be having each of the speakers say a few words about the event.
• These videos can be kept between 30 - 45 seconds. If the video just features one speaker it would help to have it below 20 seconds.
• A Speaker video has to end with a call to action to sign-up for the event.

Just like speakers, another set of opinion that matters a lot while deciding to signup is that of people who have already attended the event before or are planning to attend the event this time. Testimonial videos can go a long way to build trust in the event brand.

• Testimonial videos are created and distributed “Pre Event”.
• These videos usually carry a core message around “how I enjoyed the last version of the event” or “why I am planning to attend the event this time”.
• It essentially clears a few doubts you have as a prospect attendee and helps with your decision making.
• These videos can be kept between 30 - 45 seconds. If the video just features one attendee who’s featured it would help to have it below 20 seconds.
• The video has to end with a call to action to sign-up for the event.

These videos are quick snack-able content produced during the event where you ask attendees, sponsors or speakers to share what they feel about the event. These videos help with engaging the event audience on social media while also serving to be content for Testimonials for the next version of the event.

• Interview videos are created and distributed “During Event”.
• These videos help with conveying the energy at the event while learning from attendees how their experience at the event has been and what they’ve learnt so far.
• These videos are best kept less than 15 seconds.
• Interview videos are distributed primarily on social media, if possible with the appropriate hash tags.
• Interview videos can have a call to action asking followers to keep a tab on your activity on social media following the event updates.

These videos are great ways to keep the audience at the event and other online followers, who were not able to make it to the event, up to speed on what’s happening at the event. Every day or few hours could be followed by a quick summary of the important updates.

• Daily Summary videos are created and distributed “During Event”.
• These videos usually carry excerpts from different talks or discussions or a highlight of certain events that happened during the day or the last few hours at the event.
• These videos are best kept less than 30 seconds.
• You should distribute them primarily on social media, if possible with the appropriate hash tags.
• Daily Summary videos can have a call to action asking followers to keep a tab on your activity on social media following the event updates.

Thank you video is a nice way to engage with all of your attendees by thanking them for having graced the occasion with their presence. It’s a great way to reciprocate the trust they showed in the event and in many cases, a heartfelt thank you video could increase the probability of the person coming back the next time.

• Thank you videos are created and distributed “Post Event”.
• They carry delightful moments from the event but emphasizes more on “thank you” and “see you next time!” messaging.
• These videos are best kept less than 60 seconds.
• Thank you videos distributed primarily via closed 1 on 1 communication channels with the audiences. Eg. Thank you email.
• These videos can have a call to action asking the audience to follow the organizers on social media for updates on the next event.

Aftermovie video is a collage of the most important moments from the event mixed with testimonials and other footages. It highlights how the event turned out from start till end in the form of a recap.

• Aftermovie videos are created and distributed “Post Event”.
• These videos carry delightful moments from the event along with testimonials and interview footages.
• Keep them between 100 - 120 seconds.
• These videos are distributed primarily on social media, if possible with the appropriate hash tags.
• Aftermovie videos can have a call to action asking the audience to follow the organizers on social media for updates on the next event.