Let us say you’ve just wrapped up an extensive product photoshoot for your brand. Your initial plan was to post these as images across social media and build some brand engagement. But now you realize you have too many amazing photos to choose from, and you feel like you need a little extra something.
Slideshows are the best fix to this hiccup as they are easy to make but do the job effectively. Keep reading and find out how to make a slideshow on Facebook with zero hassle.
A slideshow is a string of photos placed in a sequence with a transition effect to connect each image. Slideshows can have background music for an added effect, but they work just as well, even without any music. It is essentially a video but one-eighth the effort but has the same effect.
Two main reasons – Slideshows nudge people to spend more time on your posts, and they take less time to create than full-length videos. Let me explain how this works.
Video content has shown better performance than images. This is because videos force the user to stop scrolling and watch the video, making them spend more time on your post instead of just scrolling past a photo.
Statistics show that video ads bring in better results than image ads of the same products. But creating videos is more work and can be more expensive to produce in most cases than just posting images. Slideshows bridge this gap aptly and can work as the perfect replacement for videos at times.
Why can’t I make Slideshows on Facebook?
Over the years, Facebook has risen as a profitable platform for brand owners to invest in advertising. Until recently, Facebook had a handy slideshow feature that let you create a slideshow very easily with a certain amount of customization.
Now that the feature isn’t readily available, we are forced to think of the options we have to get slideshows made with the same level of ease and customization. And we got you covered.
Making a slideshow doesn’t have to be tedious. Here are 5 easy steps to create a slideshow and post it on your Facebook feed.
Step 1: Build your Storyboard.
Step 2: Begin with a Slideshow Template or Create a new slideshow
Step 3: Upload your Photos to your Workspace on Typito
Step 4: Add text, Transitions, and Music to your Slideshow.
Step 5: Preview, Export and Share your Slideshow on Facebook.
Let’s look at each of these in detail and show you how to do this.
Come up with a clear idea of how you want your slideshow to appear. This might require you to go over a ton of photos and shortlist the ones you want to use for your slideshow. Decide on the number of photos you want, and always save a few for backups.
A bit of planning here can organize your work and save a significant amount of time while editing.
Typito has a range of ready-to-use slideshow video templates to help you get started quickly. You can begin by choosing a template from our slideshow template collection. Choose a template keeping your audience, business goal, brand, and style in mind.
You can also create a slideshow from scratch. If you already have an account, log in to create a new project. Select the aspect ratio for your slideshow that you want to post on Facebook – vertical, square, or the widescreen format.
(New to Typito? You can directly get started by uploading your photos and save the sign-up effort for later).
Drag and drop your photos to upload them to Typito. You can also click and choose images from your system folders.
If you want to use more photos, check out our Stock Media Library for high-quality images and photos that you can add to your slideshow.
With a Typito Slideshow Template, the storytelling elements are taken care of, all you have to do is replace the images with your own photos.
If you’re creating a slideshow from scratch – Once the images are added to your timeline you can swap clips to change the order how you want your clips to appear. Drag clips along the timeline to arrange it in the perfect sequence to tell your story.
Next, it’s time to add text, transitions, and music to your slideshow.
Click on Text Effects and choose from any of the text templates. Click the Text Effect to add text to your video.
Next, change the text in the inserted template to add your message. Click the Text Effect to edit the text. You can also change the color and font to match your brand colors.
Transitions work well to give your photo slideshow a smooth playback effect as each photo plays. We recommend keeping transitions simple so it’s not too distracting and abrupt.
To add transitions to your photos, click on the plus icon that pops up between two images on the timeline. You can either make the images fade to black as they play, or make them cross dissolve into the next.
Adding music instantly elevates and draws attention to your slideshow.
Here’s how to add music to your slideshow:
→ You can either pick a song from the Typito Music Library or upload a track from your own collection.
→ Click on the Music Library from the left panel and choose from a wide collection of free music tracks available across genres.
→ If you have a music track you want to upload, click My Media. Next, click the upload button under Audio to upload your MP3 file.
→ If the audio track is longer than your slideshow, you will be prompted to trim the audio track to match the duration of your slideshow or to select the part of the song you want as your background.
→ Any changes or edits to the audio can be done in the left pane that is displayed when you click the Audio Icon.
Once you think you are done with putting your slideshow together, preview your entire project for any final touches or fine-tuning. Click Export to export the slideshow to your local storage.
Login to your Facebook account. Click on Menu and select Create → Post. In the window that appears, choose Photo/Video and select the exported slideshow. Give the slideshow a suitable caption and hit the Post button. There you go, you are done!
The process of creating a slideshow may be quite simple but the power it holds and the variety it offers is extensive.
If you are a business owner and want to use slideshows to help with brand advertisements or to serve as your marketing material, you will find the following different ways to use slideshows helpful.
Promotional slideshows can be used as ads to display a product to reach a wider audience. The highlights of the product can be featured and it can include other important details so that people can approach you if they need your help or are interested in the product to buy it.
This slideshow promo ad for The Jungle Book by Walt Disney Studios has exciting posters lined one after the other. Note how the creators have used the slideshow to showcase their stellar cast and characters for the movie. Their stunning visuals and usage of texts make the ad top-notch.
Slideshows are perfect for displaying your array of products. A great idea is to pick a theme for the products and put together a curated number of items. For instance, if you are a designer brand, you can put together a collection of Top 3 trending bridal wear this wedding season or your best selling products of the month compiled in a slideshow.
Here’s how My Baby Pie, a clothing brand for kids, used slideshows.
This ad shows the brand presenting its Top 5 picks for the week. Their vibrant colors and non-fussy design might actually allow their followers to have a good look at the pictures and consider a purchase.
Your job made a lot easier with our ready-to-use templates.
Another great usage of slideshows could be a year-end review of your business. Suppose you have conducted an event and want to put up pictures showing how amazingly the event panned out. Slideshows are a great way to capture the momentum of your event. It not only makes the viewing experience better, but the storytelling aspect of it will keep viewers engaged.
This slideshow by PUMA has some iconic moments from the #FENTYxPUMA fashion show. Note PUMA has used few but very strong, important pictures from the event which sums up the event highlights.
Slideshows work well for launching products and adding the needed text as it makes it easier for everyone to read.
Here’s how Snickers introduced its campaign.
The clever use of the 16:9 aspect ratio has only the Snicker bar and the color scheme makes it stand out.
Customer stories always go down well with the audience. It gives your brand a personal connection to your business. It could cover a shopping experience of a customer or their experience with your product.
Here’s an example of how popular designer Vera Wang used a similar approach to do a customer story. It is simple, elegant but the impact is huge.
Instead of opting for only images in the entire story, they had also used a few videos to give us a better insight. The smart and stylish usage of fonts adds finesse to the video.
Making slideshows is like a walk in the park. But you are not the only one making slideshow ads and content on the Internet.
With the content overload happening on the web, there are certain quips you can take care of to make a mark.
Here’s what you can do to get the maximum out of your slideshows.
Lastly, make sure that your content is original and has something unique about it. Facebook users are all eyes for something fresh on their feed amidst their monotonous scrolling.
Slideshows for Facebook are easy to make but also very performative if you pay attention to the details and stats. Ads, montages, and a number of other things can be put together in half the time if you use the Typito facebook slideshow maker.
With Typito, adding transitions, music and text are hassle-free jobs that take you very close to the removed slideshow feature of Facebook.