How to Add Subtitles to a Video in 3 Easy Steps


You’ve created an awesome video for your brand, and now the only thing left to do is to get noticed by everyone on social media.

Sounds easy enough, right? Well, it is, if you’re aware of the little details that can make your social media videos 2x more effective. One of the easily missed techniques is to add subtitles to a video.

Captioning your video with subtitles can significantly impact how well your videos perform online, statistically, and by viewing experience.

Why Adding Subtitles to Your Video is a Must?

When looking for some statistical impact to emphasize just how big a difference subtitled videos made, here’s what we found out:

In short, if you add subtitles to a video, you’ll have a highly successful video at hand. The wider an audience you’re able to reach out to and interact with, the better ROIs you’ll gain from even a single compelling video you’ve put out online.

Subtitles Vs. Captions – Is there a difference?

Captions and Subtitles are often synonymous (yes, even by Netflix). Both appear at the bottom of your screen but can vary by intent. If you want to get into the specifics, here’s the difference-

  • Subtitles are often considered text translations for people who don’t speak the language used in your video (dialogue translations for film or educational videos)
  • Captions are transcriptions of the spoken part of a video that appears at the bottom of the screen in the same language as video.

If you’re looking to add closed captions to your video, we’ve got you covered. Check out our detailed Guide on How to Add Captions to Videos Easily for the simplest way to auto-caption your videos.

How to Add Subtitles to a Video Online

Here’s how you can add subtitles to a video with Typito’s flexible Subtitles Feature.

1. Upload your Video

Log in to your account to upload the video onto Typito. You can choose an appropriate video format that’s ideal for the social media platform you intend to publish this video on.

How to Add Subtitles to Video- Typito Blog
With Typito, you can create videos in video formats that are specially designed for social media video posts.

If your video needs some quick fixes, you can go ahead and edit your video. Once you’re done, it’s time to add some engaging subtitles.

2. Add Subtitles to your Video- choose from 3 different ways

With Typito, you can explore three different ways to add subtitles to a video:

  1. Add Subtitle Automatically to a Video
  2. Upload the SRT file of your subtitles
  3. Add Subtitles Manually to your Video

Let’s take a look at each of these in detail.

From the left panel on your editing dashboard, click the Captions tab displayed at the bottom and choose a theme for your subtitles.

How to Add Subtitles to Video- Typito Blog
Here’s how you can customize your subtitles to suit your video design by changing the theme, animation, color, and font.

You’ll want to ensure that your selected theme compliments your video design by color and font. Subtitles placed at the bottom of your video work best, but you can reposition the text on your video.

Next, you can explore more customization options by changing the color, font, font size, shadow effect. And alignment.


If your video has contrasting colors that might hinder your text subtitles’ visibility, you can add a shadow effect to make your text stand out. Click  Typito-Blog  from the edit panel to give the text a shadow highlight.

Choose how you want to add your subtitles:

How to Add Subtitles to Video- Typito Blog
Here’s how you can automatically add subtitles to a video using Typito.

While our Automated Captions feature saves you time and effort, it currently transcribes videos only in English. You can choose to edit and translate relevant sections of these subtitles on your video.

How to Add Subtitles to Video- Typito Blog
Manually adding subtitles gives you the flexibility to translate specific sections of a video.

Quick Tips for Adding Subtitles to your Social Media Videos

  • Use a contrasting color for the text of your subtitle to make it more readable.
  • A contrasting Text background highlight can boost subtitle visibility.
  • Don’t miss out on punctuation like the exclamation ‘!” or ellipses “…” to convey speech tone.
  • Avoid too much text. Two lines of text subtitles work best.
  • When translating languages, focus on the meaning more than the words.

3. Export your Video with Subtitles

Finally, you’re ready to export your video. Click on the ‘Export’ button in the top right corner, and your subtitled video is ready to be shared.

Add Subtitles to a video
Click ‘Export’ to download both your video and your subtitle file.

Final Take

If you’re wondering what kind of videos really need subtitles, the answer is simple – almost any video you create, if you intend to increase views and engagement.

Subtitles help you expand your content viewership to newer audiences by creating a user-friendly video experience for everyone – people on-the-go who watch videos on mute, those who have hearing impairments or difficulties, and speakers of other languages.

Adding subtitles to videos are great for business marketing videos, especially if you’re looking to promote your brand far and wide to newer audiences that may speak an alternative language.

Educational videos that are often hindered by accessibility and language translation challenges can use subtitles to counter any language barriers.

And finally, your Social media Videos for YouTube, Instagram, LinkedIn, TikTok, and Facebook video need subtitles so that people from all over the world can better engage with your videos.


There’s a whole lot more you can do with video design on Typito. Got any questions about video marketing or how to create engaging video stories for your business? Shoot us an email at

Create a Video with Subtitles

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