Today, a more significant part of building a fitness brand comes down to how you effectively use social media. And with an average user spending 147 minutes of their time in a day on social media, it only makes sense to speak and engage where they are.
But the question is: how to create impactful fitness posts for social media that will bring in more leads and drive conversions without breaking a sweat?
You might be strategic with your marketing efforts or using the right social media sites to advertise your brand, but how engaging are your posts? Is the content extraordinary? Does it evoke emotions? Is your messaging clear?
To help you with all this, we will take you through some inspiring fitness social media post ideas and interesting tips to grow your brand. And if you are already running campaigns on social media that are driving good results, then you may want to double down on video marketing because it boosts your reach and conversions instantly.
From green smoothies to chiseled abs and squats, fitness influencers have not only carved a niche for themselves but are dominating social media feed in a way we have never seen before.
Let’s look at how some fitness brands and influencers create their video posts on social media to stay different.
When it comes to fitness advertising, Nike, the world’s biggest and most renowned sportswear brand, brags it to the top. Nike’s marketing strategies have always been different and creative. Just take a moment and think of any Nike campaign you can, and it’s highly unlikely you will recall them talking about their product quality or design. Instead, you’ll remember the story behind the advertisement.
The brand also demonstrates to us that flexibility and creativity are what work. Most importantly, they approach every social media channel differently to ensure they best appeal to the platform’s audience.
With 265+ franchises operating globally, Crunch Gym is well-admired for its no-judgment, assorted services and offerings. Crunch’s corporate account is worth taking inspiration from.
Their content is simple yet unique and quirky. Just look at their videos on Instagram, and you’ll notice that they highlight critical details in bold text for people to understand better. They even make it easy to find by including their popular hashtag: #CrunchGetsPersonal.
Kayla is a renowned Australian fitness star who has been in the limelight for quite some years for her Instagram posts. She builds a tight-knit community by encouraging her followers to share their before and after workout pictures to inspire and motivate each other. She even made it to TIME Magazine’s list of 30 Most Influential People on the Internet in 2016.
Her Instagram feeds are mostly a mix of social media-friendly platitudes, photos of her, some healthy and colorful meals, and before-and-after pictures of people in her fitness community who have followed her workout plan and show excellent results.
Now that we’ve seen what works well for brands let’s look at some ideas you can use in your next ad campaign.
Here are some interesting fitness social media post ideas to inspire and boost your overall content strategy. Using these in combination with a few different ones adds variety to your content publishing schedule. Just be sure to adapt these to the voice of your unique community or fitness audience.
Motivational quotes are a great way to engage and inspire your target audience. Interestingly, there are millions of examples out there. Just search for #gymquotes, #quotes, or #fitnessmotivation on Instagram, and you have plenty of ideas to draw inspiration from.
Make sure to leverage a combo of popular yet less-used quotes to increase visibility. Have a clear picture of how you want your fitness quotes to make your audience feel. Do you want them to laugh? Or be motivated? Feel charged up? Or maybe, the quote is short but you have a nice story that you want to highlight in the Instagram caption?
Whatever it is, when done well, quotes have the power to generate an incredible amount of engagement.
Tips to note:
There’s nothing more inspiring than seeing a non-famous, average person accomplish outstanding fitness goals. Believe it or not, these are excellent forms of advertisement that builds trust and efficacy for your fitness brand or gym.
If you know members that have transformed their bodies just by taking up your fitness programs or going to your gym regularly, ask them if they can share their story on social media. While you’ll get a wonderful post to inspire your audience, the person might appreciate this opportunity to flaunt their results.
Tips to note:
Sometimes, workouts can feel like a drag and that’s why having variations in your workout regime or introducing a new equipment can spice things up a bit. Doing this will give your social media followers key details into how they can use an exercise or gym equipment effectively or differently.
Tips to note:
Source: Retro fitness
When it comes to gym social media post ideas, keeping things ‘fun and entertaining’ works like a charm. You don’t have to always show serious faces chasing their health goals on chest press machines or treadmills. Instead, show the other side of the gym to your audience.
Show them that performing workouts can be fun too, especially if they make new friends or hit the gym with someone they know. Such video posts convey the message that gymming doesn’t only have to be just hard work.
Tips to note:
Nutritious food recipe videos have a huge potential to go viral on social media. Even if you’re someone who doesn’t cook, it’s hard to resist yourself from watching high-quality delicious food videos. They are simple, snappy, and mouthwatering. Food videos are no less than a goldmine on social platforms. Their engagement rates are generally high.
Don’t believe us? Then just recall the time when Buzzfeed’s Tasty drove 85+ million followers on Facebook within a 3-month period through their short and engaging video content. If they can, so can you!
Tips to note:
If you’re struggling to create social media videos that resonate with your target audience, then using customizable video templates makes more sense. They are easily editable, impactful, and more organized.
Here are a few fitness video templates to help you get started on social media:
Inspire others to go the extra mile by showing them how to workout the right way with this template. Highlight the exercise session in a nice, text template that’s bold enough to grab your viewers’ attention. Change the font, color, music, and background to make it more appealing to your audience.
Yoga is all about creating a synergy between your body and mind. To create that impact virtually, you need a video template that’s bright yet soothing and calming. Leverage this stylish template to not just promote your skills and wellness journey but also invite viewers to achieve their zen along with you.
Show off your cooking skills in style with this video template. Play with brand colors, captions, animated text and more to match your brand. Once you have whipped them into shape, flex your new ad across your socials and on your website.
1. What should I post on social media for fitness?
Whether you’re a fitness brand, a personal trainer, or a fitness freak, here are some interesting ideas to post on social media to get more followers:
2. How do I promote my gym on social media?
To advertise your gym on social media effectively, here’s what you need to do:
3. How do I market myself as a trainer on Instagram?
Here are some good tips to get this right: