How To Use Quizzes On Instagram (Covering All Formats In 2025)
An Instagram quiz is an interactive feature that allows creators to ask multiple-choice questions to their audience. Instagram has quiz stickers that can be posted onto Instagram Stories, they have one correct answer which is visible to the audience immediately unlike the Instagram polls feature which has a different purpose.
How to Create an Instagram Quiz
- Open Instagram Stories
- Tap the Sticker icon (square smiley face)
- Select the "Quiz" sticker from the menu
- Type your question and multiple answers
- Preselect the correct answer that will be revealed to the audience upon selection.
- Post your Story when you are happy with it
Viewing Quiz Results
- Followers can tap to select their answer from the multiple choice options and get instant feedback on correct/incorrect answers.
- Creators can see who viewed the quiz, track individual responses and view answer distribution statistics.
Benefits of Using Instagram Quizzes
- Instagram Quizzes foster engaging two-way interactions on Stories, creating high participation among followers.
- These quizzes offer both entertainment and educational value to consistently bring users back for more content.
- Strategic quiz implementation helps companies collect crucial market data while strengthening their brand presence.
- Regular quiz activities are good for community building, they create meaningful connections by encouraging dialogue among followers.
Did you know that our attention spans are now shorter than a goldfish's? My Friends, quizzes are the answer to this problem. It's no coincidence – interactive content generates 52.6% more engagement than static posts, making the Instagram quiz format a powerful tool for creators and brands alike.
In 2025, Stories are not the only way to plug in a fun and engaging quiz. In this blog post, we will not only dive deeper into using the quiz sticker on your Instagram Stories but also cover how this nifty tool can be squeezed for maximum benefit.
Yes, quizzes can be used in posts and Reels too. Curious how? Keep reading and we’ll dive into this plus tips on getting the most effective quiz in every format and tools to get there. Let's get into it.
Instagram Story Quizzes
How to Make an Instagram Story Quiz
Creating your first Story quiz is simpler than making your morning coffee. Here's how.
Step 1: Open Instagram Stories and tap the sticker icon (square smiley face with a folded corner)
Step 2: Select the "Quiz" sticker
Step 3: Type your question and add 2-4 answer options
Step 4: Select the correct answer and select done when you are happy with it
Step 5: Continue to post on your Story
Checking The Results of Your Story Quiz
Step1: Click on seen by to check the results of your quiz
Step 2: You will be able to see the number of choices for each option, who chose what and who viewed your Story quiz.
Note that unlike Reels and posts where the results of who answered in what way is visible to everyone in the comments sections. But for story quizzes your followers will not be able to see the answer prior to choosing one of the options. After choosing an answer, they will be able to see the right and wrong answers but they won't be able to change their answers.
Pro Tips for Story Quizzes
- Use Engaging Visuals: Opt for bright backgrounds or relevant images to capture attention and align with your brand’s aesthetic. Make sure to use other stickers on your quiz Story to make it more visually appealing.
- Create a Narrative: Frame quizzes around themes or Stories that resonate with your audience, enhancing engagement and learning.
- Incorporate User-Generated Content: Encourage followers to submit their own quiz questions, fostering community involvement and content ideas. You can use the questions sticker or your Instagram Stories to get topic ideas before posting your quiz.
- Analyze Performance: Review analytics post-quiz to refine future content based on audience responses. For example if there was more participation in a quiz on a particular topic, then that's your cue to post more of those types of quizzes.
- Share Results: Post correct answers with explanations to educate your audience and encourage future participation.
- Experiment with Timing: Test different posting times to find when your audience is most active for higher engagement.
- Promote Upcoming Quizzes: Tease future quizzes in advance to build anticipation and excitement.
- Leverage Trends: Incorporate current trends into quizzes to keep content fresh and relevant.
Quizzes On Feed Posts
Remember when Instagram feeds were just pretty pictures? Those days are gone. Today's feed posts can be powerful Instagram quiz tools that drive real engagement.
Here's how to make an impact with feed posts
1. Choose a Compelling Topic
Select a quiz topic that resonates with your audience and aligns with your brand. Fun and relevant themes encourage participation, such as product knowledge or trending topics.
2. Design Visually Appealing Templates
Use bright colors, catchy graphics, and compelling imagery to make your quiz stand out. Tools like Canva can help you create beautiful templates that attract attention.
3. Utilize Carousel Posts
Consider using carousel posts to present multiple questions. This format allows followers to swipe through and keeps them engaged longer.
4. Encourage Interaction in Comments
Ask followers to share their answers in the comments to boost engagement. This fosters community interaction and creates discussions around your quiz content. You can do this by repeating the questions in the caption and asking your followers to type in the answer in the comments section before swiping to find out.
5. Keep It Short and Sweet
Limit your quiz to 5-10 questions to maintain interest. A concise format ensures that followers don’t lose attention while scrolling through their feeds.
6. Make it a series
Outspokn AI has a series on their Instagram page called Quiz Time where they post different questions using normal Instagram posts as part of a series to keep followers engaging with normal posts.
7. Promote Sharing
Encourage followers to tag friends or share the quiz by including a call-to-action, such as “Tag someone who needs this quiz!” This can expand your reach and build community.
8. Analyze Performance
Use Instagram’s analytics tools to track engagement metrics. Understanding which quizzes perform best can inform future content strategies and improve audience engagement.
Getting Creative with Quiz Posts
Boost engagement with these fun quiz formats.
- This or That: Ask followers to choose between two options.
- Trivia Challenges: Pose niche-related trivia questions.
- Fill-in-the-Blank: Have followers complete sentences or phrases.
- Spot-the-Difference: Challenge followers to find differences in two images.
- Guess the Emoji: Use emojis to represent phrases for followers to guess.
- Polls and Surveys: Combine quizzes with polls to gather opinions in the comments section (like a game of crowd pleasers).
Quiz Videos on Instagram Reels
Building Engaging Quiz Reels: The AI Advantage
Here's where things get exciting. Reels have become the perfect format for dynamic Instagram quizzes, but creating them sounds like a time-consuming nightmare. Enter Trivia by Typito AI. Still creating quiz videos manually? That's so 2023.
In 2025, Trivia by Typito AI transforms the process by offering. The platform offers one-click quiz video generation, specialized niche templates, faceless content options, quick editing capabilities, and professional-grade output.
Here’s how you make a quiz video using Trivia by Typito AI.
Step 1: Enter your topic (e.g., 2024 Soccer Trivia)
Step 2: Click create (AI does all the heavy lifting)
- Optional: Customize themes or change the AI voiceover.
Step 3: Export and share
- Download in TikTok-optimized format.
Ready to make your own AI Quiz video using just one prompt?
Similar to posts, quizzes in your Reels can be enhanced using the same principles. Generating engagement is the main aim for these sorts of videos. Unlike with the Stories, there is no guessing the unknown answer factor especially if you’ve asked people to comment on the answers to the questions but it is still a good way to keep your followers engaged and participating in the comments.
Instagram Quizzes Are Absolutely Necessary In 2025
In 2025, Instagram quizzes have become essential for brands and creators seeking to enhance engagement across all formats. They not only stimulate interaction by allowing users to test their knowledge, but also provide valuable insights into audience preferences and behaviors.
Quizzes educate followers by revealing correct answers- clearing up misunderstandings and fostering awareness of products or services. Additionally, they serve as effective tools for gathering feedback, which can inform future content strategies.
By incorporating quizzes into Stories, posts, and Reels, brands can create a dynamic and engaging experience that drives user participation and strengthens community connections.
Start with a quiz topic you're passionate about. Your enthusiasm will shine through, making your content more engaging and authentic.
Answering Your Burning Questions
Q: How often should I post quizzes?
A: For optimal engagement on Story, post one quiz per day using Instagram's native quiz sticker feature if you find this format resonates with your audience. For Reels or posts Start with 2-3 times weekly and track your engagement. Adjust based on your audience's response. For consistent posting consider using Trivia by Typito AI. The AI technology lets you generate a quiz video with one prompt in under a minute.
Q: Can I actually make money from quiz content?
A: Absolutely! Instagram quizzes typically drive higher engagement rates, which can lead to better monetization opportunities. Find out how to do this on YouTube and TikTok.
Q: Which quiz format performs best?
A: A 2025 analysis from Social Insider indicates that Instagram Reels generate the most amount of comments among all content formats. So, Reels quizzes are winning the organic reach game especially if you want to see more engagement in your comments section, but a mix of formats keeps your content fresh.
Q: Do I need special tools to create quiz content?
A: While basic tools work, specialized platforms like Trivia by Typito AI can save hours of creation time.
Conclusion
As we look ahead in 2025, Instagram quizzes have emerged as a crucial component of effective social media strategy for brands and creators. By integrating quizzes into Stories, posts, and Reels, you can foster deeper engagement and interaction with your audience. These interactive tools not only entertain but also provide valuable insights into follower preferences, helping to tailor content that resonates.
The ability to educate through quizzes enhances brand awareness while creating a fun learning environment for your audience. With the rise of innovative tools like Trivia by Typito AI, crafting captivating quiz content has never been easier or more efficient. Embrace the power of quizzes to connect with your community and elevate your Instagram presence—it's time to engage, educate, and entertain!
The evolution of Instagram quiz content from simple polls to AI-generated videos represents a massive opportunity for creators and brands alike. By leveraging tools like Trivia by Typito AI, you can stay ahead of the curve, while saving valuable time and resources.
Ready to revolutionize your Instagram quiz game? Start creating engaging quiz videos in seconds – because life's too short for manual video editing.