How to Use Quizzes on Instagram in 2025 (Stories, Posts & Reels)
Remember when posting a pretty photo on Instagram was enough to get tons of likes? Yeah, those days are long gone.
In 2025, creators are competing with endless Reels thanks to AI-generated content. Getting engagement is harder than ever.
The good news?
Quizzes are back! And they’re thriving on Instagram. From Story stickers to carousel posts to dynamic Reels, quizzes are one of the easiest ways to spark conversations, boost engagement, and actually get your followers to pause, think, and tap.
This guide will walk you through all the ways to use Instagram quizzes across Stories, Posts, and Reels - with tips, examples, and tools to make it effortless.
Why Instagram Quizzes Matter in 2025
Before diving into the how-to, let’s tackle the “why.” Quizzes in 2025 are great for community building, education, audience insights, and yes, even monetisation.
- Higher engagement: Quizzes drive more taps and comments than static posts or even polls, because they make your audience do something.
- Community building: They spark conversations, debates, and inside jokes with followers.
- Education + entertainment: A quiz can teach (about your niche, products, or expertise) while still being fun.
- Audience insights: Every answer is data; what your audience likes, knows, or wants.
- Monetization power: Brands love interactive creators. Higher engagement = better sponsorship opportunities.
Now that we know why they work, let’s break down how to use quizzes effectively across different Instagram formats/
Instagram Story Quizzes [Poll & Quiz Sticker]
Stories remain one of the most natural homes for quizzes. They’re quick to make and low-pressure — perfect for experiments and daily engagement.
How to Create an Instagram Quiz with Poll and Quiz sticker
- Open Instagram Stories
- Tap the Sticker icon (square smiley face)
- Select the "Quiz" sticker from the menu - Questions or Poll.
- Type your question and multiple answers
- Preselect the correct answer that will be revealed to the audience upon selection.
- Post your Story when you are happy with it
Viewing Quiz Results
- Once it’s live, checking results is just as easy. Tap Seen By on your Story to view who answered, how they answered, and the distribution of responses. Your followers get instant feedback too — which makes the experience more addictive and encourages them to participate again.
Pro Tips for Story Quizzes
- Make it visual: Bright backgrounds, GIFs, and stickers instantly draw attention.
- Tell a mini-story: Frame quizzes around a theme, event, or narrative.
- Involve your audience: Use the Question sticker beforehand to crowdsource quiz ideas.
- Share results: Post explanations or commentary afterwards to keep the conversation going.
- Experiment with timing: Try morning vs. evening quizzes to find your engagement peak.
- Ride trends: Align quizzes with trending shows, memes, or pop culture
Instagram Feed Post Quizzes
Once you’ve mastered Stories, it’s time to level up. Your feed is traditionally home to static visuals, but it can also become a playground for quizzes. With the right approach, posts can transform from scroll-past content into comment magnets.
How to Create a Quiz Post
- Pick a compelling topic: Choose something your followers care about (e.g., “Can you guess which movie had the highest box office in 2024?”).
- Design a template: Use tools like Canva or Figma to create clean, scroll-stopping graphics.
- Use carousel posts: Each swipe can reveal a new question or the correct answer.
- Engage in comments: Ask followers to guess before swiping.
- Keep it short: 5–10 questions max is ideal.
- Turn it into a series: Build anticipation with recurring content like “Trivia Tuesday.”
- Encourage tagging: CTAs like “Tag a friend who’d get this wrong!” help expand reach.
- Track analytics: Look for posts that generate the most comments and saves.
Creative Quiz Post Ideas
- This or That: Quick either/or choices.
- Trivia Challenges: Questions tied to your niche.
- Fill-in-the-Blank: Prompt users to complete a phrase.
- Spot the Difference: Perfect for visual niches like fashion or design.
- Guess the Emoji: Turn emojis into riddles.
- Poll + Quiz combos: Mix quiz posts with Story polls for a multi-touch experience.
Instagram Reels Quizzes
If Stories build engagement and posts drive conversations, Reels supercharge discovery. They’re short, addictive, and loved by the algorithm — making them the most powerful format for quiz content in 2025.
Why Reels Quizzes Work
- Short, punchy, and shareable.
- Optimized for discovery, not just existing followers.
- Designed to spark comments, one of Instagram’s strongest engagement signals.
How to Make a Quiz Reel (With AI)
Creating quiz videos used to require hours of editing. Now, AI tools like Trivia by Typito AI make the process nearly instant:
Step 1: Enter your trivia type (Q&A, emoji quizzes, true or false)
Step 2: Type in your topic and choose the difficulty level.
Step 3: Export and share
Trivia AI generates a full quiz with questions, answers and even marks out the right answers with a preset timer. You can switch up themes, fonts, or voiceover.
Ready to make your own AI Quiz video using just one prompt?
Pro Tips for Quiz Reels
- Keep videos under 30 seconds for best retention.
- Batch-create content to post consistently.
Instagram Quiz Ideas Bank (2025 Edition)
Stuck on what to quiz about? Here’s a quick inspiration board of ideas that actually perform well:
- Niche-specific trivia: Fitness facts, skincare myths, gaming lore.
- Seasonal quizzes: Super Bowl trivia, Valentine’s Day “Guess the Rom-Com,” Halloween horror questions.
- Pop culture: Music chart trivia, viral meme references, celebrity throwbacks.
- Guess the ending: Post a clip and ask, “What happens next?”
- Brand/product knowledge: Turn product education into a quiz.
- Cross-platform: Repurpose TikTok or YouTube quizzes for Instagram.
Measuring Success: Analytics That Matter
Posting quizzes is great, but learning from them is even better. Pay close attention to metrics like. What you want to look out for:
- Participation rate: % of viewers who answered.
- Comment ratio: Especially important for feed posts and Reels.
- Completion rate: Useful for carousel quizzes.
- Follower growth: Before and after quiz campaigns.
✨ Example: If your movie trivia consistently outperforms your sports quizzes, double down on film content. Let the data guide your creativity.
Answers to Burning Questions About IG Quizzes
Q: How often should I post quizzes?
Stories: daily if your audience enjoys them. Posts/Reels: 2–3 times weekly. Adjust based on engagement.
Q: Can quizzes help me grow followers?
Typically, yes, more interaction leads to better reach and discovery.
Q: Can I actually make money from quiz content?
A: By now, it’s clear that quizzes are more than a fun gimmick — they’re a business tool. Here’s how creators and brands are turning interaction into income.
- Creators: More engagement means more brand deals.
- Businesses: Use quizzes to collect insights on preferences and trends.
- Sponsorships: Run branded quizzes in collaboration with partners.
- Shops/Affiliates: Educate followers about products through interactive quizzes.
Find out how to do this on YouTube and TikTok.
Q: Which quiz format performs best?
A: Reels, hands down. But mixing formats keeps content fresh. A 2025 analysis from Social Insider confirmed the same. However, a mix of formats keeps your content fresh.
Q: Do I need special tools to create quiz content?
A: Not necessarily, but AI tools like Trivia by Typito AI save hours of editing.
Conclusion
So, we hope we've answered your burning questions
How do I make an Instagram quiz? Use the Quiz sticker in Stories. Use tools like Canva to make quiz carousel images for Posts. For Reels, use AI tools like Tivia AI by Typito to speed up your process.
And with AI tools making quiz creation easier than ever, there’s no excuse to stick with static content. Start small, experiment often, and let your audience’s responses guide your next quiz.
Because here’s the truth: Instagram isn’t about broadcasting anymore — it’s about interacting. And quizzes might just be the most fun way to build a community that keeps coming back.
Ready to level up your Instagram game? Drop your first quiz this week, tag us in your comments or share it with us. We'd love to see what you created.